So this is my first blog. I hear it’s all the rave these days and I got some things to say so figured I’d give it a whirl. I like fashion, but I am by no means a know it all which has me eager to learn more and more each day.
A lot of people ask me; how did you start this company….
Well my beautiful wife and I were shopping at Nordstrom one Spring Saturday afternoon circa 2007. We had a gift certificate, which typically means I don’t care what I spend because I don’t have to dip into my own pockets.
A uniquely designed men’s button down shirt caught my left eye and then my right eye. The designer put a completely contrasting fabric on the interior of the collar and cuffs. What I didn’t like was the loud design of the rest of the shirt which had embroidery and extravagant stripes, and was very bold, too bold for my liking. When I flipped over the price tag and found out it was over $250.00, the gift card went back into my wife’s bag and I patiently waited in the car while my wife shopped and then I began brainstorming.
I thought to myself, how can I work with what I have to create a similar, yet different, and less expensive version of what Nordstrom was offering…
So I went home and took all of the button down shirts out of my closet and laid them on my bed. I own a lot of solid colored shirts, either twill or oxford, and a few fine patterned shirts. I then went to a few fabric stores and grabbed about a dozen fabrics that I liked. I married the fabrics to the shirts until I had about 5 unique, one of a kind designs that I was feeling good about. Fortunately, I have an extremely talented tailor that I have worked with for years and have built a very good relation with. She took the time to sew the fabrics onto the shirts and BOOM!
I wore the shirts to work, dinners, parties, bars, the gym (kidding), pretty much everywhere. Guys (and women) would ask me where I got the shirt. Nearly everywhere I went, at least one person would ask me where I bought the shirt on my back, strangers and friends alike. That’s when I knew that I might be onto something.
Here’s the thing, I like to blaze my own lifestyle. I believe in separating myself from the crowd, not in a loud obnoxious way, but in a subtle way. A way in which people with a certain eye for detail will notice and others will not. I can’t stand it when I arrive somewhere and someone is wearing the exact same gear that I am sporting. This is the main reason I launched Dressed By Christopher Cuozzo. I want to provide a way for people to have the ability to design their own custom clothing for well below $100.00
Anyone who knows me will attest, I don’t sit on ideas, I act on them. It was a February weekend in 2008 and I began calling some website design companies to see how well my idea would do on the World Wide Web before investing in a brick and mortar establishment. A friend of mine had referred me to a web design company in Boston. After seven months of working out the logistics and seeing how we could get 20 fabrics to appear on the collar and cuffs of 5 men’s and 5 women’s button down shirts, we launched on September 21, 2009.
Give us a look at http://www.dressedbycc.com, we currently offer men’s and women’s button down shirts, men’s and women’s polos, men’s and women’s t-shirts, and women’s Polo Dresses. All products (except t-shirts) allow you to create a sophisticated and distinctive design to add to your life’s style.